Golf Victoria launches #9after5

 

Golf Victoria are thrilled to unveil #9after5, a daylight savings golf campaign which encourages all Victorians to relax and unwind by playing nine holes after work.

A play on words, #9after5 portrays the stresses of the typical 9am to 5pm workday and showcases the beautiful sights and scenes that can be found at a golf course, particularly at twilight.

One of the greatest barriers associated with playing golf is time. With daylight savings upon us, and the days getting longer, playing #9after5 is an ideal way to fit golf into a busy lifestyle.

To bring the initiative to life, Golf Victoria has partnered with Caddie Films to produce a suite of videos and images which will be rolled out across digital and social media platforms over the coming months.

Golf Victoria marketing and communications manager, Greg Oakford, sees a great opportunity for more golf to be played throughout the Summer and Autumn months.

“We’re really excited to launch the #9after5 campaign to encourage more nine-hole golf to be played throughout the 2016/17 daylight savings period.

“One of the challenges that we face as a sport is that people are time-poor. With extended daylight hours over the coming months, there is great opportunity for regular, casual and beginner golfers to play a shorter form of the game following a day at work,” said Oakford.

For golf club members, playing #9after5 is a great way to derive more value from their membership. For casual golfers, playing #9after5 is a reminder of just how enjoyable the game can be and for beginners, playing #9after5 is the perfect transition to playing on-course.




October is Golf Month. Share the golf bug to win the ultimate golf bug adventure to Barnbougle, Cape Wickham and Ocean Dunes courtesy of Air Adventure Golf Tours.


Head to www.golfmonth.com.au for more details.

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